Top 5 Free Recruiting Strategies (by Kiara Lawson)

The process of hiring new employees can be quite expensive, with the recruiting process being the most expensive aspect. With recruiting, there are both internal (i.e. internal cost of paying internal recruiters) and external (i.e. background checks, drug screens, etc.) cost associated.  Well, below we have listed the top 5 FREE recruiting strategies.

Free Recruiting Strategy 1: Employee Referral Program

    Companies can easily recruit for great candidates through their current workers. It’s no secret that companies gauge employee satisfaction through their willingness to refer others to work there, so why not actually allow them the opportunity to do so. With the development of an employee referral program, companies can relieve their talent acquisition department the hassle of recruiting and allow their employees the chance to recruit while making money. Not to mention the current workers are more likely to recommend workers with similar work ethics, which could improve employee retention (assuming that they have a great work ethic of course). Creating an Employee Referral Program could definitely be a cost effective win-win for both the employees and the company! #Winning

Free Recruiting Strategy 2: Using Your Own Network

    Using your own network is a simple, yet effective recruiting tool. It’s as simple as asking some of your colleagues and/or closest friends. It can also be a simple as posting on any form of social media as well. LinkedIn has become a great online platform for finding candidates. Companies can actually post the job in the job section or simply make a post online. Also, companies can use their own social media pages, such as Facebook and Twitter, to advertise their open positions. Considering how much people are on social media, it could actually generate a quicker response rate than the usual recruiting tactics.

Free Recruiting Strategy 3: Free Job Posting Sites

    There are also some websites that will allow you to post jobs for free as well. One of the most popular and most obvious ones is Indeed.com. Indeed, the world’s largest job search engine, allows free job posting with pay-per-click options and the ability to create a budget for the role. Indeed also has a free resume database that can be used to for searching and messaging candidates. Another website option for free job postings is Wisestep. Wisestep allows companies to post as many jobs and search as many candidates as they would like. An additional advantage to using Wisestep is that it syncs through social media and email to send the job links out to your current network. There are more free job posting websites, which can be found in this article that Christy wrote.

Free Recruiting Strategy 4: Keep Track of Old Applicants

Another free recruiting strategy would be simply keeping track of old applicants, which can be done through an Applicant Tracking System (ATS). Through the applicant tracking systems, the company can easily build a network of potential candidates who may still be interested in opportunities. There are a variety of Applicant Tracking Systems available. However, there are three (Workable, BreezyHR, and ApplicantPro) that we have reviewed and found to be quite beneficial to small businesses. All three of the Applicant Tracking Systems offer free trials, are reasonably priced and easy to setup. Feel free to check out our full review of those Applicant Tracking Systems from our work with Fit Small Business.

Free Recruiting Strategy 5: Community Work

As mentioned before, a person’s own personal network can be a great place to look for candidates. An area of their personal network that would be beneficial would be their affiliations with any local community organizations. Involvement in local charities or any community events naturally expands one’s network, which could be a great way to meet potential candidates for your business. Volunteering and/or being involved in the community takes initiative and shows that the person is dedicated and passionate about the work that they are doing with the organization, which are all qualities that companies look for in a great worker. (Hints as to why this would be a great place to look!)


Overall, these five recruiting strategies are very simple, FREE ways to recruit great talent for your business. Considering how time consuming, expensive and stressful recruiting can be, it is important that smaller business find options that work best for them while still managing to help them pool great candidates. Happy hunting!